Games Workshop: A Love/Hate Relationship
Have you ever known someone that you both loved and hated at the same time? Someone that at times would do everything right and made you love them even more, and at others seemed to go out of their way to get you to loathe them?That's my relationship with Games Workshop. In the span of 2 days, GW seems to be doing everything it can to enrage and alienate their players.
- Monday 5/16/11: "Finecast" A cheaper solution that will cost you more.
As discussed earlier it was confirmed on 5/16 that GW has ceased production of all metal miniatures and will be replacing these with a new resin material. Whether or not you will miss metal, it was pretty much assumed by all that this move would help keep prices down, as resin is a significantly cheaper and more economically stable material than metal. That's why so many eyes widened in confusion and anger as GW announced that these new "Finecast" models would cost more than their metal predecessors even though they were made out of a cheaper material. Perhaps the increase is only temporary to cover the cost of changes to existing molds, or new safety measures and training for employees working with a potentially hazardous new material. Or perhaps these prices are here to stay and GW is simply taking advantage of a customer base they perceive to be ignorant walking wallets with eyes. We don't know. Unfortunately, as always GW remains silent behind closed doors while their customers rage outside.
- Tuesday 5/17/11: Price Increases and GW's Embargo.
The complete lack of communication is probably my biggest issue with Games Workshop. It just shows an utter lack of respect for their customers. A "deal with it and shut up" attitude to everything they do. If GW would do us the smallest courtesy of treating us like thinking, rational human beings rather than piggy banks, a lot of this outrage could be lessened or avoided. For example, earlier this year (and even now) Privateer Press was having severe troubles keeping up with the vastly increased demand for their products. Customers were getting angry that they were having so much trouble getting their hands on PP models. Rather than take the silent "shut up and deal" GW approach, Matt Wilson himself, the Creative Director of Privateer Press came onto the PP forums and explained the situation, apologized for it, and explained the steps the company was taking to make things better. This forum post, which maybe took 20min of his time to write, did wonders in stemming the tide of customer rage and made PP gamers feel valued and appreciated. Forum posters who earlier were complaining, later thanked Matt Wilson and expressed how much it meant to them that the company cared enough to address their concerns.
"Dear valued customer,
We apologize for (insert stupid business practice here). This change is necessary due to (blah blah give me something, anything just at least pretend that you give a crap about your customers!)We hope you understand why we came to this decision and that you stick with us in the future. We have some truly exciting releases in the works and the remainder of 2011 and beyond will prove to be a great time to be a Games Workshop hobbysist.
Thank you for your understanding and continued, valued support.(Corporate douche Tooly McToolserson)"
- I love/hate Games Workshop.
I hate Games Workshop. The way they interact with their customers is disgusting. Complaints and concerns are ignored, prices continue to soar and unscrupulous practices continue with no explanation. Their corporate motto should be "Bend over and keep quiet".
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That pretty much sums it up, doesn't it? I can deal with a lot, and as someone who handles accounting with my business I can understand the bottom line, but there is a point when too much is too much... I would have no problem in the world in we merely had a bit of customer relations, but seeing as how we have none I can find my fault in the people who are even more upset than I am.
I can only once more think back to the above-mentioned actions of Privateer Press in dealing with hard issues with the consumer. They have and continue to handle things like true professionals with respect to their consumer, and I think GW could learn a thing or two from them.
What is going to become of all this? Probably nothing... But only time will tell for sure,dear readers.
___________________________________________________
That pretty much sums it up, doesn't it? I can deal with a lot, and as someone who handles accounting with my business I can understand the bottom line, but there is a point when too much is too much... I would have no problem in the world in we merely had a bit of customer relations, but seeing as how we have none I can find my fault in the people who are even more upset than I am.
I can only once more think back to the above-mentioned actions of Privateer Press in dealing with hard issues with the consumer. They have and continue to handle things like true professionals with respect to their consumer, and I think GW could learn a thing or two from them.
What is going to become of all this? Probably nothing... But only time will tell for sure,dear readers.
Hello, Mr. Black....
ReplyDeleteI've much enjoyed your posts over at BoLS.
Your hatred and anger inspire me, as I am of a similar mindset.
Glad I finally found the place you hang out. Following.
Your avatar....that wouldn't be a piece of...Goatboy artwork, would it?
Nah, couldn't be...I won't believe it....
For the record, your old 'Reaper' avatar was better.
The new one looks like a Pulp Fiction fan comic.
Anyways...Bring the hate, and a skewed take on gaming.
I'll be reading.
Be Eezy, Mr. B
BTW- totally agree about loving/hating GW.
ReplyDeleteI'm a 'xenos' guy, and I hate their 'Space Marine' bias, which is so blatant at times it feels like a slap in the face....with a bat.
On the other hand, I love Space Marine Black Library books...I've got a ton of them.
No, literally...like a ton.
I've got a full blown Tau force that occupies most of one closet in my Bronx apt.
(storage space is limited in NYC apartments...the Crazy Lady I Live With threatens action against them constantly, since they haven't moved since I started my 'Nids...don't get me started...)
Right now, I'd probably be knee deep in Dark Eldar if I could reasonably afford it (moar Xenos for the Xenos fan- Yesh !!, but GW's 'raising our prices again!' policy, combined with their habit of following a 'decent' Xenos 'dex with a 'moar better' Imperial one has spooked me, honestly.
(Will Necrons be good? Won't matter- Black Templars on deck! That'll fix those upstarts!)
Also, the Crazy Lady has forbidden it, but we'll pretend it's GW's fault, 'k?
;)
Just so you know- I've been clicking your link at BoLS for a while now, only to get a 'Page Not Found' error.
But you're in the Faves now.